Phoenix Contact

Globally one of the largest manufacturers with 20.000+ employees over 50 countries and a catalogue in the ten thousand of sku’s

Back to cases

Background intro

Active in a highly technical industry, by manufacturing of terminal blocks, relays, connectors, signal conditioners, power supplies, and much more, the question is always if the products are suitable for online sales. In many cases products are not suitable, but the products that are, show a massive growth market

The result

+300%

sales increase yoy

+20k

pieces of one item sold in a week

+20k

products live on Amazon

Summary

Technical products focused on professionals, need a different approach then selling a product to a consumer. By cooperating with Phoenix, competitive research and overall market research, we have created a highly converting business, that we believe will become a very large revenue driver in the next decade

Other cases